General Cigar Unveils New Punch Signature Branding and Packaging

By Tobacco Business -March 18, 2021

There’s a new look for Punch’s Signature line of cigars. General Cigar revealed brand new packaging that’s already begun to show up in stores for the award-winning Punch Signature blend.

Punch Signature’s new packaging ditches the acrylic window from the original, wooden-box packaging and replaces it with bi-fold panels that tell the story of the blend and optimizes the box for display on retail shelves.

“Punch Signature represents the best of Central American cigars. It has a great blend and a medium-plus profile that people really love. This blend was out of stock recently while we updated the packaging so with pent-up demand and the new box design that really pops at retail, we’re sure Punch Signature is going to fly off the shelves,” explains Ed Lahmann, senior brand manager of Punch.

Punch Signature is a full-time line handcrafted at the HATSA factory in Danli, Honduras. The development process for the Punch Signature blend began in 2012 when the HATSA team began working with independent growers to cultivate a special Ecuadoran Corojo wrapper exclusively for this cigar. Related to the original Cuban Corojo, the aged wrapper possesses abundant natural oil, with a lustrous look and silky feel. In a nod to the classic Punch blend, the blend for Punch Signature uses filler leaves from the Dominican Republic and Nicaragua, this time in both aged and newer varieties to deliver a unique, balanced strength. A proprietary Connecticut Habano binder completes the blend. This is a flavorful cigar, with hints of cocoa and an earthy spice.

Punch Signature made its debut in 2015. The five-cigar collection pays tribute to the original Punch blend by using tobaccos from the same countries of origin, adding layers of complexity through a blend of proprietary aged and younger tobaccos. Punch Signature is available in 18-count boxes in the following sizes: Robusto (5 x 54), Gigante (6 x 60), Rothschild (4 1/2 x 50), Torpedo (5 3/4 x 52), and Pita (6 x 50). Prices per cigar range from $6.89 to $8.99.

For all the latest news from Punch Cigars, visit punchcigars.com.