Aganorsa Leaf Rebrands Casa Fernandez Aniversario Corojo

By Tobacco Business -December 6, 2021

Aganorsa Leaf is rebranding its for line, Casa Fernandez Aniversario Corojo, as Aganorsa Leaf Anniversario Corojo.

“Cigar aficionados are searching out Aganorsa in greater numbers every day, and so it is crucial to align our portfolio so that retailers and consumers can easily recognize the Aganorsa Leaf name and logo in the humidor,” says Terence Reilly, vice president of sales and marketing. “Aniversario is an ultra premium cigar and so it was crucial for us to emphasize this is a blend using 100% Aganorsa Leaf if we want to maximize its success.”

Similar to how the Maduro version of the Aniversario was repackaged over the summer, the Aganorsa Leaf Anniversario Corojo will also be receiving updated boxes and bands, updated to emphasize the Aganorsa Leaf logo to replace the Casa Fernandez name. The rebranded Aganorsa Leaf Anniversario Corojo will be available in four different sizes: Robusto (5 x 54), Toro (6 1/4 x 52), Gran Toro (6 x 58), and Lancero (7 x 40). All four vitolas will be box-pressed.

Aganorsa Leaf Anniversario Corojo will begin shipping this month and will have an MSRP of $13.75 per cigar, with the exception of the Robusto that will retail for $12.99.

For all the latest news from Aganorsa Leaf, visit aganorsaleaf.com.