Casa 1910 Appoints Hector Becerra as US National Sales Director;Jeremy Fondi to Lead Product Development, Production, andManufacturing

Mexico City — September 29, 2025 — Casa 1910 AG is pleased to announce the appointment of Hector
Becerra as the company’s new US National Sales Director. In addition, Jeremy Fondi will transition into a
new role focused on Product Development, Production, and Manufacturing, leveraging his deep market
knowledge to strengthen the company’s product pipeline and operational excellence.

Becerra joins Casa 1910 with extensive industry experience. Most recently, he served as National Sales
Director at Quesada Cigars, where he successfully delivered sales through a combination of direct sales
teams and broker networks. Prior to that, he built his reputation in the field as a sales representative for
AJ Fernandez, gaining valuable frontline expertise in the premium cigar market. In his new role, Becerra
will lead Casa 1910’s U.S. sales organization, expand distribution channels, and enhance customer
partnerships nationwide.
“We are thrilled to welcome Hector to the team,” said Rob Maneson, Global Chief Commercial Officer for
Casa 1910. “His proven track record and leadership will be critical as we continue to grow our presence in
the U.S. market and build stronger connections with retailers and consumers.”
As Becerra assumes leadership of sales, Jeremy Fondi will focus on product development, production,
and manufacturing. Fondi has played an integral role in establishing Casa 1910’s U.S. sales foundation.
In his new position, he will oversee product innovation, strengthen production capabilities, and ensure
quality and consistency across the portfolio.

“Jeremy’s transition into this role reflects our commitment to innovation and operational excellence.”
said Maneson. “His knowledge of the market and passion for product will ensure our pipeline continues
to meet consumer demand and exceed expectations.”
With these changes, Casa 1910 is poised to accelerate growth and strengthen its reputation for quality.
innovation, and customer focus.

About Casa 1910
Founded on the spirit of the Mexican Revolution and the artistry of cigar-making, Casa 1910 is dedicated
to showcasing Mexican craftsmanship to the world. Its expanding portfolio — including Casa 1910 and
Mexigars — embodies authenticity, tradition, and a clear vision for how Mexican cigars can contribute to
the broader premium cigar landscape.