CROWNED HEADS ANNOUNCES REBRANDING OF ICONIC JERICHO HILL CIGAR LINE

Crowned Heads, the renowned cigar maker celebrated for its musically inspired blends and unwavering commitment to craftsmanship, today unveiled a bold evolution for one its most beloved lines: Jericho Hill. As a part of a larger strategic rebrand, the full-bodied Nicaraguan cigar will now join other Crowned Heads brands, including Mil Dfas, La Imperiosa, Broadway, and Tennessee Waltz, in a similar packaging configuration and presentation.

Introduced in 2014, Jericho Hill has been revered for its tribute to Johnny Cash’s rendition of “Cocaine Blues,” from his 1968 live album, “At Folsom Prison.” The rebranding marks a significant milestone for Crowned Heads as the Gompany refines its portfolio to better resonate with a generation of new cigar enthusiasts and to have a more distinctive presence at the retail level. “For me, Jericho Hill has always been more than a cigar,” commented Crowned Heads President & Co-Owner, Jon Huber. “It’s an homage to an iconic American musician, and a narrative of redemption and rebellion. The inspiration for the blend was to create a riff on a classic, well-known, ultra-premium cigar, that I won’t mention by name, and to produce something of equal quality at a more approachable price.

It’s our hope that the new branding will create more interest and encourage trial for Jericho, as I’ve always believed it’s one of the best blends in our portfolio. While the packaging levels up the presentation significantly, the blend remains unchanged. It’s a fresh chapter for Jericho Hill, but the smoke remains as potent and unforgettable as ever.”

Crafted at the legendary My Father Cigars S.A. factory in Esteli, Nicaragua, Jericho Hill is available in three sizes: OBS (4 3/4” x 52), Willy Lee (6” x 54), and Jack Brown (5” x 56), and is packaged in 21-count cabinet boxes. The new, rebranded Jericho Hill will begin shipping this week.