El Mago Cigars is proud to announce the introduction of The James Avenue

A bold new addition to our core line, officially unveiled at the 2026 PCA Trade Show, marking the brand’s third consecutive year at the industry’s premier event.

The James Avenue is a collection of four distinct blends, all sharing the same 6 x 54 Box-Pressed Toro vitola and presented in stunning 20-count cabinet-style boxes featuring custom-painted wood that balances refined design with raw, natural wood elements.

The four blends include:

• The James Avenue Connecticut

• The James Avenue Habano

• The James Avenue Maduro

• The James Avenue Sumatra

Retail Price: $11.00 per cigar

Vitola: 6 x 54 Box-Pressed Toro

Box Count: 20 cigars

Packaging: Cabinet-style box with custom-painted wood design

Country of Origin: Nicaragua

Factory: MGE (Mighty God Enterprise)

The James Avenue represents a significant expansion of the El Mago core lineup, offering retailers and consumers four versatile wrapper options at an accessible price point — all built on the brand’s foundation of premium Nicaraguan craftsmanship.

The James Avenue Line is a tribute to the hotel Nick’s grandfather bought in 1989 called the James Hotel, which sits on the historic James Avenue in Miami Beach! “Four wrappers, one size, all premium — whether someone reaches for the Connecticut or the Maduro, they’re getting the El Mago experience.”

El Mago Cigars will be showcasing The James Avenue collection at the 2026 PCA Trade Show.