Ferio Tego to be Distributed Through Davidoff of Geneva USA

By Tobacco Business -April 13, 2021

Ferio Tego, a company recently launched by Michael Herklots and Brendon Scott, has announced a new distribution agreement established between it and Davidoff of Geneva USA. Through this agreement, Davidoff will distribute Ferio Tego’s portfolio of products in the U.S. and its territories. This distribution agreement is effective immediately.

Ferio Tego is a premium cigar and accessories companies established by Herklots and Scott following the closure of Nat Sherman International [read more here]. Ferio Tego, a term that loosely translates to “Strike and defend,” is the Herklots family motto that’s found on its coast of arms. In addition to the flagship Ferio Tego brand, the company acquired former brands once owned by Nat Sherman International, including Metropolitan, Timeless, and Epoca premium cigars in addition to the Ancora accessories brand. Through Davidoff, Ferio Tego will begin shipping its products this summer.

In a press release, Herklots, principal and co-managing member of Ferio Tego, commented: “I spent nearly the first half of my career working for Davidoff of Geneva in New York City, and after leaving to join Nat Sherman International, Brendon and I spent the subsequent almost ten years working closely with Davidoff in the manufacturing of our Host and Host Maduro blends, as well as being reciprocal vendors and customers between our respective retail stores. It feels quite fitting to come full circle in a way.”

He went on to say, “This is quite a proud moment; one of excitement and exhilaration but also one of profound gratitude and appreciation. Reflecting over the last year, our lives have been disrupted in unimaginable ways, and yet through all of the tumult, here we are with renewed energy and new opportunities, not only to launch a new brand and company in Ferio Tego, but to also restore and preserve the legacy of Timeless and Metropolitan, which we worked for so long to build.”

Brendon Scott, principal and co-managing member of Ferio Tego, added: “We are excited about the future of Ferio Tego and our partnership with Davidoff of Geneva, USA. We are working hard with the Davidoff team and our other manufacturing partners to continue the heritage of quality and consistency of our brands and bring them back into the humidors of retailers and consumers as soon as possible.”

Dylan Austin, president of Davidoff of Geneva Americas, commented: “Speaking on behalf of the entire Davidoff of Geneva team, we are excited to begin this journey with Michael and Brendon, along with our trusted business partners in building the Ferio Tego brand in the United States. Together, we will be restoring iconic and long-tenured product lines, along with implementing strong innovation plans for the future. Michael’s history and legacy within the premium cigar industry and our company are well known, therefore his return to working with Davidoff is a natural fit. Our shared legacy aside, Ferio Tego is great strategic fit for our company with their premium portfolio, which is built by and for true cigar connoisseurs.”

Ferio Tego and Davidoff of Geneva USA have established what it is calling a phased distribution plan. It will begin with the launch of the flagship Ferio Tego brand in limited quantities this year, followed closely by the release of the Timeless Collection and then the Metropolitan Selection. Also expected to release this year is the Ancora brand of accessories. Davidoff will be integrating the complete Ferio Tego portfolio into its current portfolio and will be represented by Davidoff’s sales team.

For all the latest news from Ferio Tego, visit feriotego.com.