Grammy Award-Winning Artist Nas Joins Forces with Escobar Cigars

By Tobacco Business -August 25, 2021

Escobar Cigars by Puros Privados has announced a new partnership with Grammy award-winning, multi-platinum recording artist Nasir “Nas” Jones. Also known by the nickname Escobar, Nas is a co-owner and equity partner in Escobar Cigars, a brand owned by Puros Privados, Inc.

Escobar Cigars produces two different premium cigars–a maduro and natural blend–that are available in five different vitolas: robusto, Churchill, double corona, double toro gordo, and distinguidos romeo. These cigars’ blends consist of three vintage sun-grown and aged Habano tobaccos grown specifically in the rich volcanic soil of Nicaragua. Thanks to the fermentation and aging process Puros Privados puts its cigars through, Escobar Cigars’ blends are blended to provide cigar enthusiasts with complex flavor profiles to appeal to a wide range of palates.

Nas has made no secret over the years about his love of premium cigars. According to a press release from Escobar Cigars, Has will use his market reach and loyal following to help grow the Escobar brand into a worldwide phenomenon.

“When the team at Escobar Cigars initially approached me, I was immediately drawn to the brand by the exceptional quality of their product,” said Nas in the press release. “This partnership with Escobar has been almost two years in the making and I am honored to be an equity partner with them. I am looking forward to growing this brand and to giving back to the local communities in Nicaragua where our tobacco is grown, aged, and hand-rolled into a premium cigar.”

Escobar Cigars was first launched in 2018 by a group of close longtime friends. The Cuban seeded and rolled cigars are handcrafted in Nicaragua, offering consumers 5 different options for both maduro and natural blends depending on the smoker’s preferred taste and draw. After a complete rebrand including its edgy all-black cigar box with a redesigned ‘E’ logo on a gold cigar band, consumers can start with a sampler pack at $67.25 and between $250- $290 for a box of 25 premium cigars.

For all the latest news from Escobar Cigars, visit escobarcigars.com.