Jas Sum Kral Returns to the Netherlands with Exclusive Partnership at La Tienda del Esquina

Almere, Netherlands – March 7, 2025 – After a long hiatus, Jas Sum Kral (JSK) Cigars is making a highly anticipated return to the Dutch market in partnership with La Tienda del Esquina in Almere. This collaboration will introduce JSK’s highly acclaimed boutique cigar lines to Dutch aficionados, starting in Almere, with plans to expand to select stores across the Netherlands.

A Meeting of Minds and Passion for Premium Cigars
Yuri and Olav, the brothers behind La Tienda del Esquina, have long been connoisseurs and purveyors of fine cigars from around the world. Their store specializes in offering handmade cigars from diverse regions, catering to a broad spectrum of enthusiasts.

Both brothers were searching for the next step in their tobacco journey—a new adventure that would elevate their selection and introduce something truly unique to the Dutch cigar market. After speaking with cigar lovers and industry insiders, Yuri realized he wanted to bring in a brand recognized worldwide—one that carries a strong legacy and commands respect. That search led him back to an old acquaintance, Riste Ristevski, the founder of Jas Sum Kral.

Yuri recalls the demand for JSK cigars in the Netherlands:

“It was a big thing here in the Netherlands. People were traveling the country for your brand. I agree—timing is perfect. Just pure luck or the galaxy trying to tell us something.”

With demand still strong and a growing appetite for high-quality, boutique cigars, Yuri and Riste knew this was the right moment to bring JSK back to Dutch smokers.

JSK’s Full Lineup is Heading to the Netherlands
Jas Sum Kral has built a reputation for producing cigars with meticulous craftsmanship and powerful flavor profiles. The following JSK lines will soon be available in Almere:

Red Knight – A bold and complex blend wrapped in Ecuadorian Habano, delivering notes of spice, pepper, cedar, caramel, and coffee.
Toothpick 2.0 – A full-bodied experience available in both Habano and Maduro wrappers, offering layers of dark cocoa, earth, roasted nuts, and sweet cream.
Tyrannical Buc – A powerhouse blend with a Connecticut Broadleaf Maduro wrapper, featuring rich flavors of red pepper, chocolate, earth, and cinnamon.
Kralot – A limited-production gem with a San Andrés Maduro wrapper, delivering deep, complex flavors perfect for seasoned smokers.
Looking Ahead: Expanding Across the Netherlands
While the initial launch will take place at La Tienda del Esquina in Almere, Yuri and Olav believe strongly in the JSK brand and are committed to expanding its reach. Select retailers across the Netherlands will soon carry JSK cigars, ensuring that more smokers have access to one of the most exciting brands in the boutique cigar world.

About Jas Sum Kral
Founded by Riste Ristevski, Jas Sum Kral is known for pushing boundaries in the cigar industry. With an emphasis on high-quality tobaccos, expert craftsmanship, and bold flavor, JSK cigars have developed a cult following among smokers looking for something unique and uncompromising.

About La Tienda del Esquina
Located in the heart of Almere, La Tienda del Esquina is a premier destination for cigar lovers. Dedicated to premium, handmade cigars from around the world, Yuri and Olav have created a space where passion meets craftsmanship, offering a unique selection for both seasoned connoisseurs and newcomers alike.

For more information, visit La Tienda del Esquina.

For press inquiries, please contact:

📍 La Tienda del Esquina
📍 Brouwerstraat 2, Almere, 1315 BP, Netherlands
📞 Phone: +31 654 642 191
📧 Email: info@lcdh-almere.nl