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Montecristo Celebrates 90 Years
With a Rare, Limited-Edition Masterpiece Launching in August, the Montecristo 90th Anniversary cigar
honors the brand’s legendary heritage with an exclusive blend
crafted for collectors and connoisseurs… and more.
FORT LAUDERDALE, Fla. — Montecristo, one of the most iconic names in premium cigars, is proudly commemorating its nine decades of excellence with the debut of the Montecristo 90th Anniversary limited-production cigar. To further recognize this achievement and honor an incredible legacy, Montecristo will host a series of curated launch events nationwide and collaborate to create a specially designed commemorative timepiece housed in a 90th Anniversary humidor.
Crafted by award-winning blender Rafael Nodal in collaboration with the renowned Plasencia family, the release blends Montecristo’s storied Cuban heritage with modern elegance. The cigar will be available exclusively at Casa de Montecristo retail locations beginning August 30 and will be available nationwide to the trade on September 15.
Born in 1930s Havana—an era defined by ocean liners, world-class casinos, and vibrant culture, Montecristo quickly became synonymous with sophistication and legacy. The Montecristo 90th Anniversary pays tribute to that golden age with a modern sensibility, refined flavor, and elevated presentation designed for the next generation of luxury smokers.
“The Montecristo 90th Anniversary is more than a cigar, it’s a statement of legacy and ambition,” said Gabe Diaz, Brand Manager for Montecristo. “We wanted to respect our roots while delivering a modern experience that speaks to today’s luxury smoker. Every detail, from the tobacco to the accessories to the timepiece, was chosen to reflect our history and further elevate our future and brand. I am humbled to have been able to work on something so impactful for Montecristo.”
The Montecristo 90th Anniversary is handcrafted using the highest-grade Nicaraguan tobaccos from Plasencia’s tobacco assortment. The result is a medium-bodied profile that delivers notes of roasted coffee, dark cocoa, gentle spice, and a smooth, creamy finish. Known for its razor-sharp burn and effortless draw, the cigar embodies the refinement and elegance of 1930s Havana.
“Blending the Montecristo 90th Anniversary was both a creative challenge and a personal honor,” said Rafael Nodal, VP of Product Capability at Altadis U.S.A. “We set out to craft something worthy of Montecristo’s legacy, a cigar that balances complexity with elegance and tradition with innovation. Every leaf was selected with intention, and every draw is meant to transport you to the golden age of Havana, and into the future of cigar making.”
NATIONAL LAUNCH EVENT SERIES
To bring this historic release to life, Montecristo will host a series of curated launch events nationwide, offering enthusiasts the opportunity to experience the cigar through exclusive pairings and immersive experiences inspired by Havana’s golden age.
Montecristo 90th Anniversary Event Tour:
August 30 – Chicago: 8to8 Cigars (Official Launch)
September 10 – Boca Raton, Florida: Casa de Montecristo
September 19 – Orlando, Florida: Corona Cigar Montecristo Lounge
October 3 – Tampa, Florida: Hard Rock Casino (VIP Guests Only)
October 31 – Las Vegas: Montecristo Lounge at Caesar’s Palace (Ticketed Tasting)
“The Montecristo 90th Anniversary is one of the most meaningful projects we’ve brought to life,” said Oliver Hyams, VP of Marketing for Altadis USA. “From the blend to the branding to the launch experience, every element was designed to honor our history while elevating the Montecristo name for a new era. We’re excited to unveil this release alongside some of our most trusted retail partners to create unforgettable moments with our consumers across the country.”
BRM x MONTECRISTO: A TIMEPIECE TO CELEBRATE NINE DECADES
In tribute to 90 years of craftsmanship, Montecristo has partnered with BRM Chronographes to create a bronze-cased, limited-edition timepiece featuring a skeleton dial, designed for collectors who appreciate performance, quality, and legacy. Only 35 Limited Edition fully custom watches will be available globally. They are each handmade in Paris with a custom Swiss jewel movement. Each watch will be numbered with its corresponding limited-edition number one through 35 on the back.
To complement this timepiece, each BRM watch is housed in a custom-spoke Montecristo 90th Anniversary Watch Winder Humidor that can hold 18 cigars. This humidor is equipped with a watch winder, limited-edition playing cards, six custom metal dice, six custom casino-grade poker chips, and a Montecristo “The Last Chip” game card.
“Montecristo cigars and BRM watches share more than craftsmanship,” says Frédéric Gasser, President of BRM Americas. “They embody French heritage, bold character, and timeless precision. Inspired by Alexandre Dumas’ legendary Count, this handmade limited edition is a tribute to refined rebellion, crafted exclusively for true connoisseurs.”
Montecristo 90th Anniversary Details
Wrapper: Nicaraguan
Binder: Nicaraguan
Filler: Nicaraguan
Strength: Medium
Size and Frontmark: Nacional – 5 ½ x 56 Parejo and No.2 – 6 1/8 x 52 Figurado
Single Cigar MSRP: Nacional $38.75, No.2 $40, Montecristo x B.R.M LE Watch Kit $15,000
About Altadis U.S.A.
Altadis U.S.A. has been crafting fine premium cigars since 1918 and is responsible for many of the world’s most renowned brands, including Montecristo, Romeo y Julieta, H. Upmann, Vega Fina, and Trinidad. If you have ever enjoyed a premium cigar, there’s a good chance you’ve enjoyed a cigar crafted by Altadis U.S.A. Visit www.altadisusa.com for more information.
