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Squire Cigars Celebrates its Golden Anniversary
PCA | July 10, 2024
Success can be achieved in a variety of ways, among them hard work, long hours, and dedication to attaining a goal. But there are some qualities which go beyond sheer effort. They are the innate gifts of instinctively realizing what market forces are at play, and how to capitalize on them. Such are the intuitive traits that have enabled Squire Cigars to arrive at the pinnacle of the retail cigar business, and to remain there for half a century.
Fifty years of successful retailing is an enormous accomplishment in itself, let alone in a state that legislates against and discourages the use of the very product that keeps you in business. But Squire Cigars, first established in 1974 by Linda and Barney Squires in the bucolic wine country hamlet of Santa Rosa, California, is still going strong, possibly stronger than ever.
The success of Squire Cigars and the family that founded it is not one of happenstance, good luck, or even being in the right place at the right time. Theirs is a story of devotion to an industry, perseverance, knowing how and when to reinvent oneself, and an understanding of where market trends are heading. And it all started with a pack of cigarettes.
