Cigar Sense Offers New Online Tasting Course

By Tobacco Business -March 3, 2021

Cigar Sense Inc. is expanding its consumer and business offerings by entering the education arena.

As premium cigar consumers evolve, they seek great sensory experiences in the cigars they choose. An increasing number of consumers are improving their ability to identify what they like in a cigar. Therefore, professionals in the industry are faced with a continuous learning need, in order to meet the evolving demand of educated consumers.

Cigar Sense’s recently launched “A Cigar Tasting Course” is a thorough approach to the tasting, a journey that starts from the leaves that compose a cigar and dives deep into our senses, as well as into the areas of influence that affect our perception of the cigar we taste. The course ends with tasting elements that make it easier to decompose and then synthesize the cigar evaluation.

Any professional in the industry marketing premium cigars will benefit from this course as it will help:

• paint the vivid sensory picture of their products
• structure consumers’ feedback that allows to understand what they truly like
• share a strong sensory acumen with customers
• tell more authentic stories, that enable to connect more deeply with consumers

Lois Siler, Regional Sales Manager at Villiger Cigars North America, said “Lots of good information and definitely worth the time spent. This will assist me when, in front of customers, I’ll go through some of these exercises. It will also help me identify different tastes and smells myself. Excellent information.”

“A Cigar Tasting Course” is a start into a scientific approach to the tasting of cigars.

More details, including the topics covered in the course, are at cigarsense.com/courses/a-cigar-tasting-course.