Following its debut at the 2026 PCA Trade Show, El Mago Cigars is excited to announce that The James Avenue — the newest addition to our core line — is now officially shipping to all El Mago retailers.

The James Avenue comes in four blends, each offered in a single size: a 6 x 54 box-pressed Toro:

• The James Avenue Connecticut — Connecticut wrapper, Nicaraguan binder, Nicaraguan filler
• The James Avenue Habano — Habano wrapper, Nicaraguan binder, Nicaraguan filler
• The James Avenue Maduro — Mexican San Andrés wrapper, Ecuadorian binder, Nicaraguan filler
• The James Avenue Sumatra — Sumatra wrapper, Ecuadorian binder, Nicaraguan filler

Production comes from the MGE (Mighty God Enterprise) Cigars Factory in Estelí, Nicaragua. Each blend is presented in custom-painted, cabinet-style wood boxes of 20 cigars, with a suggested retail price of $11.00 per cigar.

The line takes its name from James Avenue in Miami Beach, home of The James Hotel — purchased in 1989 by the grandfather of El Mago owner Nick Fusco. It’s a fitting tribute for a brand created in honor of his grandparents, Maria and Gonzalo Torre.